Multi Branding Strategy

The Group operates a multi branding strategy in marketing its product range. Each brand within the Group's portfolio is positioned differently in the market place, with a clear objective of meeting its customers' expectations at all times. Our brands have their own distinctive heritage and hold market-leading positions in their product sectors.

Great brand names need constant and significant investment in product innovation and in communicating their message to their customers. Glen Dimplex is committed to growing its brands and making them stronger and more successful.

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